Brilliant essay Holyn. This inspired me to check out the Instagram pages of Gucci (47.3m) and Telfar' (1.1m):
Gucci has a very "high fashion vibe" with Editorial photoshoots vibe while Telfar is a lot more organic and memes, tiktoks etc.
For example, Their most recent post is someone wearing a Telfar bag with a protest poster that says "Asking how are you single isn't a compliment"
Looking at their engagement metrics (I'm checking this on February 7th 2021 ):
Gucci's most recent 3 posts averaged about 110k likes with 300 comments.
Telfar is averaging about 50k likes and 500 comments.
I'm very careful to not draw too many conclusions from just these numbers (for example, Gucci's professional approach and lack of "humor"/relatability is what adds to it's aspirational appeal + maybe Gucci's target audience won't be found on Instagram comments etc.)
But it raises an interesting question that would be interesting to explore. Who has a more "effective" social media strategy?
Gucci's "professional/serious/aspirationl" approach or Telfar's more organic/funny/accesible/internet-native approach?
Brilliant essay Holyn. This inspired me to check out the Instagram pages of Gucci (47.3m) and Telfar' (1.1m):
Gucci has a very "high fashion vibe" with Editorial photoshoots vibe while Telfar is a lot more organic and memes, tiktoks etc.
For example, Their most recent post is someone wearing a Telfar bag with a protest poster that says "Asking how are you single isn't a compliment"
Looking at their engagement metrics (I'm checking this on February 7th 2021 ):
Gucci's most recent 3 posts averaged about 110k likes with 300 comments.
Telfar is averaging about 50k likes and 500 comments.
I'm very careful to not draw too many conclusions from just these numbers (for example, Gucci's professional approach and lack of "humor"/relatability is what adds to it's aspirational appeal + maybe Gucci's target audience won't be found on Instagram comments etc.)
But it raises an interesting question that would be interesting to explore. Who has a more "effective" social media strategy?
Gucci's "professional/serious/aspirationl" approach or Telfar's more organic/funny/accesible/internet-native approach?
Or maybe a little bit of both?